Usage: 6 months Editorial beginning on the Go Live Date - all media and paid media use in Canada, including social media (excluding broadcast and cinema), which includes but is not limited to websites (in EN + FR), email and direct mail marketing, social media apps and accounts, digital channels, print channels, affiliate channels, store locations, signage, press releases, in-store digital/plasma screens, and other promotional materials, in any manner and for all purposes, such as promotional and advertising purposes.