Period: July 1, 2025 - October 31, 2026. Territory: Global. Media: Digital media paid and organic. Digital and printed OOH. Online TV, Video ON Demand. Print ads. On and Off trade. Global Travel Retail. Secondary Use: In perpetuity, Worldwide: ad awards, agency business-to-business demo reel, and non-public facing, internal reference use. Archival Rights: Music Archival Rights: 5 years. Eternal archival rights are included for assets without music. For the avoidance of doubt, archival rights shall include the right to use the song together with displays of the assets at the Spritmuseum Museum in Stockholm.