Media to cover: All Media (moving & still) including: All Internet (moving & still) including all owned and non-owned, paid, shared and earned media channels (such as dealership and partner websites), as well as VoD, viral, downloadable & non-downloadable, social media such as Facebook, Instagram, Youtube, TikTok, pre-rolls, mid-rolls, post-rolls, banner ads, bumper, advertorials and rich media postings at marketer websites and portals (T-Online, Yahoo, etc.) TV including streaming, cable, satellite, analogue, terrestrial, CTV, IPTV, smart-TV, mobile-TV, Inflight Entertainment, Cinema, POS, DOOH including digital billboards, digital signs, outdoor signage, city lights, digital screens in public spaces (e.g., stadiums, malls, airports, train stations, etc.), OOH, Print, Corporate including internal use such as conferences, sales and market meetings, exhibitions, press events, PR, as well as trade shows, dealer-showrooms and motor shows. – Self-promotion (e.g. awards, editorial, making of, PR etc. for client and agency incl. unlimited use in territory, period and medium) etc. So-called inactive or passive use without limitation in terms of time and territory must be included. Film, photos and posts may remain on clients owned and clients social media channels (timelines) without active media support. All produced motifs, different edits, lengths and country versions need to be covered / included.
Territory: ‘all Europe’ political and geographical (incl.: Austria, Albania, Armenia, Andorra, Azerbaijan, Belgium, Belarus, Bulgaria, Bosnia and Herzegovina, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France incl. Départements et regions d'outre-mer (DOM- ROM), Germany, Gibraltar, Georgia, Greece, Hungary, Ireland, Iceland, Italy + Vaticano and S. Marino, Latvia, Lithuania, Luxembourg, Liechtenstein, Malta, Macedonia, Montenegro, Monaco, Moldova, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Serbia, Turkey, United Kingdom, Ukraine, Switzerland, Kosovo, Canary Island.) and Kazakhstan.