USAGE: Primary: Any and all forms of: All media including without limitation, BTS all Broadcast use, Industrial use (which shall include but not limited to, in-store, trade shows, sales meetings, award shows, conventions, ooh videos placements, press releases, etc),and Internet use which shall include all electronic media or any other digital delivery platform whether now known or unknown, including stills for digital use but not limited to Internet use which shall include all electronic any websites, screengrabs, Apps, QR codes, New Media and interactive, social media, third party websites and/or any other. Secondary: Client and Agency PR in all media and all forms of promotional material including but not limited to show reel use, award shows/submissions, film festivals, program editorials, usage rights in perpetuity. Use of work by Agency on their websites and intranet shall be deemed promotional use. Territory - Internet, New Media and Agency/Client PR: Worldwide All other media: United States, Canada and Puerto Rico Exclusivity - Non Alcoholic Sparkling Beverages. Versions - Includes an unlimited number of commercials, any and all edits, lifts, cut-downs, versions, digital stills, GIFs and cinemagraphs, print stills.