USAGE: RETAIL/POS/PROMOTION: All Promotion/Retail/POS (including moving image) media including but not limited to catalogues, in-store magazines, brochures, in-store posters, graphics, manuals, direct marketing, direct mailings, videos, events, giveaways, samples, wobblers, promotional packs, displays, floor stickers & any other materials used to promote at the point of sale & in partner gyms, including but not limited to store windows. DIGITAL: All Digital/Interactive Media, including but not limited to Internet, social media platforms, banners, videos, web & services like E-commerce, online advertising, apps & other interactive media, including those not yet invented. PR: All Public Relations activities in any media, including but not limited to press releases, press conferences, sponsoring activities, advertorials, onsite event materials, videos, & any editorial articles. INTERNAL & ARCHIVAL USE: All Internal Communications & adidas archives, showreels & self- promotion including awards & case studies, Corporate Communications including compilation films & any posts on social media channels/websites provided the images were placed on such social media channels/websites during the Term. BROADCAST/INDUSTRIAL: All Broadcast Media, including but not limited to all forms of TV (terrestrial, satellite, digital, cable & online/internet channels), Video on Demand (VOD) & Cinema & All Industrial Media including but not limited to Stadiums, Jumbotrons & Events.