CASTING NOTICE

Launch 1: (2–3 models). Profile A: Middle Eastern, wavy, medium-length hair, medium brown color. Profile B: Bronde/dark blonde, pixie cut. Profile C: Afro-Caribbean, long hair.

Launch 2: (5 models) Profile A (Hero): Medium-thick curly hair (3A), shorter length, racially ambiguous/mixed-race. Profile B: Caucasian, natural platinum blonde or silver, fine hair. Profile C: Racially ambiguous, thick, wavy black hair (male model). Profile D: Light brown, wavy, very dense hair, Caucasian. Profile E: Strawberry blonde, micro-bob. 

Launch 3: (3 models). Profile A (Hero): Long, dark, wavy-curly hair, racially ambiguous/mixed-race. Profile B: Red/strawberry blonde, medium-length, wavy hair. Profile C: Caucasian, straight blonde hair.

Talent must work as a local.

The campaign revolves around three haircare launches, each designed to be evergreen so that talent and creative assets can be leveraged across future initiatives.

Auditions: September 18, 2025

Shoot: September 29-30 and October 1, 2025 

One day per talent, candidates must be available on all days

Session: $600 CAD

Buyout: $3600 CAD

Usage: Media: social media, web, and disposable print. Duration: 3 years only. Region: Web: Worldwide | Print: USA only. Exclusivity: Non-Exclusive, Limited Usage. Media: Social Media Channels, Web Marketing, including mailing campaigns & paid online advertising. Disposable print, including in-store displays. Third-party included, except retail. *Disposable print: includes in-store advertising, brochures, magazines, flyers, and newspapers ONLY. No “Out Of Home” (OOH) outdoor advertising. This package is valid for all images selected (per talent). No broadcasting (national linear and streaming). Usage fee is not guaranteed and depends on final usage.