Usage Term: Term: 2 years from date of first public use, but perpetual for the brand’s internal usage and archival purposes (e.g., Materials may remain perpetually where originally published, and the brand has no obligation to remove Materials upon expiration of the usage period so long as no new publications occur after expiration). Usage Territory: Worldwide. Media: The brand shall have the unlimited and irrevocable right for itself, its affiliates, and licensees to use, reproduce, prepare derivative works of, distribute, publicly perform, display, exhibit, digitize, create gifs, and otherwise use the Materials in the following media (the “Media Channel(s)”), including without limitation: Digital Radio, Organic (distributing the brand's own content via streaming service like Spotify, Apple Music, etc.),Email, Events (e.g., workouts, races, trade shows and conferences, activations, and other events, whether the brand or third-party locations) Internal (e.g., internal presentations, campus displays) Internet and Digital Channels (e.g., websites, apps, and platforms, whether the brand or third-party owned) Internet Display Advertising & Search PR (e.g., press coverage by media partners). Print Collateral: Retail (e.g., digital and printed in-store and exterior signage, collateral, displays and screens for the brand- and third-party-owned channels.) Social, Organic Social, Paid Other advertising industry standard “below-the-line” media channels and outlets.