Territory: Worldwide
Term: 4 Months. The Usage Term shall commence on the Date of First Use, and, unless sooner terminated or canceled as provided for in this Agreement, conclude Four (Month(s)) from the Date of First Use. Provided, however, Company shall have the right to stagger its launch of the Content in countries throughout the Territory and to continue to use the Content for the duration of the Usage Term in each country in the Territory provided that such staggered launch begins within six (6) months of the Date of First Use. In the event that a launch in a country commences more than six (6) months after the Date of First Use, Company’s right to use the Content in that country shall commence as though the launch began six (6) months after the Date of First Use and shall terminate at the end of the Usage Term. It is understood that Company shall not be required to remove any Content, posted in accordance with the terms of this Agreement, from its Social Media channels following the expiration or termination of the Usage Term, provided Company does not alter, edit, re-post or re-highlight the initial post containing the Content.
Media: In all forms of media and types of advertising and promotion, whether now existing or later developed, including but not limited to:
Consumer and trade print (including, but not limited to, magazines, newspapers, retailer co-op, mailers and mailing inserts of the type customarily used for so-called “prestige” products).
Internet (static, streaming, and downloading (including, but not limited to, Company-branded websites, websites of Company Products, Company’s Social Media and websites, and to authorize retailers of Company Products to repost Social Media Posts and use the Content on their social media and websites, web casting and all other digital technology). -Digital media advertising; email; mobile (including mobile applications); interactive online tools; video on demand.
Event collateral; mall signage; transit; outdoor advertising, including, but not limited to, outdoor billboards and kiosks; collateral materials for point of purchase / in-store; catalogs; packaging, packaging inserts and promotional packaging materials; gift with purchase and purchase with purchase sets; and shopping bags and promotional wrapping materials; Internal Company materials; sales training materials; public relations/press interview kits; behind-the-scenes footage; behind-the-scenes photographs